The "Year of Snapchat" and what this means for User-Generated Marketing

The "Year of Snapchat" and what this means for User-Generated Marketing

Since ringing in 2016, every Marketer has been screaming from the top of tall buildings that this year is the “Year of Mobile.” However, I think we can all agree that, in reality, this has been the year of… Snapchat.

Not a day goes by that Snapchat isn’t referenced by at least 3 major publications. This past March, at the South by Southwest Interactive Festival, CNBC went so far as to say that Snapchat “won” the convention. Which is pretty amazing, considering the fact that Snapchat had no official presence at the convention.

Why We Created Vivoom

Current state of mobile marketing

Brands are desperate for meaningful ways to connect with consumers on the platform that matters most — mobile.  With 52% of all screen time currently on mobile, it’s critical for brands to reach consumers through this highly personal medium currently dominating consumers’ attention.  Further, mobile is practically the only way to reach the much-coveted Millennial demographic.  

Unfortunately, traditional ad models don’t work on mobile.  Consumers despise interruptive mobile ads eight times more than on television, and the meteoric rise of ad-blocking software is proof that consumers will do whatever it takes to bypass ads on their mobile devices.  According to a report by PageFair and Adobe, ad-blocking cost publishers $21.8 billion in 2015 — and Apple didn’t even enable ad-blocking apps on the iPhone and iPad until September 2015. With ad-blocking now available across most web browsers and smartphones, Fractl and Moz report that 63% of Millennials are using ad-blocking software. This is a full-on crisis for marketers. 

Vivoom Launches New “Love Is Love” Video Filters

Vivoom, a mobile media company that helps brands and consumers tell stories together, has introduced a set of festive new filters to help people ask that age-old question, “Will you be my Valentine?”

These new themed filter sets for Vivoom’s video app offer a means to share charming messages leading up to Valentine’s Day. Nothing says Valentine's Day like those famous candy conversation “Candy Hearts” which, like Vivoom, hail from Cambridge, Mass. 

Texas Christian U Touts Admissions with Mobile Campaign

Texas Christian University (TCU) has teamed with a private partner to launch a social media-based admissions campaign.

For the campaign, TCU is asking newly accepted high school seniors to use the Vivoom mobile app to shoot and share videos featuring their acceptance letters and using the hashtag #TCU20. The campaign marks the third initiative the university has partnered with Vivoom on.

TCU Launches Innovative New Admissions Campaign Using Vivoom

"TCU is always looking for ways to engage authentically with current and new TCU students about their school pride," said Elizabeth Rainwater, director of admission marketing and communication at TCU. "Leveraging social video, an increasingly popular medium, makes it fun and easy to spark school pride in the newest members of our TCU community." Rainwater added, "Universities need to be at the absolute vanguard of millennial marketing. This enables our newest students to share celebratory messages with friends and family in a fully branded and brand-safe manner."


Talk to any entrepreneur or business leader and they’ll often admit that their company is their "baby." They brought it to life, spent time raising it, and are emotionally invested in its growth. Entrepreneurs who are also parents to real babies say that many of the skills they use at home have enhanced their workplace.

Katherine Hays is cofounder of Massive Inc., an in-game advertising company she sold to Microsoft in 2006. Five years ago, she became a mom, and she says becoming a parent has helped her grow her latest venture, mobile-marketing tech company Vivoom Inc., launched in 2014.


These New Video Beauty Filters Will Become Your Best Friend

If you've ever wished there were more filters you could throw across your quick video clips in the same way you're able to put a little glow on your still photos, do we have news for you.

The Vivoom video app has four beauty filters that users can apply to 15-second videos and the effects are pretty amazing. If you want an overall glow, Instaglam will give you a smooth, blemish-free, lightly-tanned finish, while Sunkissed will help you look as though you just got back from a tropical vacay in the dead of winter. Wrinkle remover is like a digital injectable that smooths skin out and Blemish Away gets rid of any spots you'd rather not publicize across social media.

Beautify Your Social Media Feed in 2016: Vivoom Launches New Video Beauty Filters

“Self-improvement is always top of mind at the start of the year, so we thought it would be great to give people some fresh new tools to bring out their best as we kick off 2016,” said Katherine Hays, founder and CEO of Vivoom. “We’re letting users create and share perfect mobile videos just like the stars. My personal favorite is the bronze glow filter – it makes you look like you’ve just gotten back from vacationing on the beach in St. Bart’s – even if you’ve been working late indoors all winter.”

Three Trends in Digital Marketing for 2016

Retailers have been using social to successfully engage their customers for some time. Now, many have come to realize social media can mean much more than just relationship marketing.

2015 saw a host of interesting developments that are allowing brands to bring shopping into the social experience. Facebook Shop Now and Twitter’s Product Pages are making it easier than ever for retailers to activate consumers from within their social streams. Instagram and Pinterest have also both introduced new buying features that are creating new opportunities for marketers.

Mobile 2016: Looking Ahead

Everyone expects more money will be spent on mobile advertising next year than this past year as users spend more and more time on their devices. Looking ahead, marketers and brands alike still are unsure where that spend will go -- and it may not even be totally clear until this time next year.

Katherine Hays, CEO of Vivoom, believes there still is no effective model for mobile marketing and advertising, although cord-cutting is pushing video inventory to mobile devices. Her company focuses on brand-safe user-generated content, and she sees social influencers playing a major role in the future of mobile advertising.