Mobile 2016: Looking Ahead

Everyone expects more money will be spent on mobile advertising next year than this past year as users spend more and more time on their devices. Looking ahead, marketers and brands alike still are unsure where that spend will go -- and it may not even be totally clear until this time next year.

Katherine Hays, CEO of Vivoom, believes there still is no effective model for mobile marketing and advertising, although cord-cutting is pushing video inventory to mobile devices. Her company focuses on brand-safe user-generated content, and she sees social influencers playing a major role in the future of mobile advertising.