Retailers have been using social to successfully engage their customers for some time. Now, many have come to realize social media can mean much more than just relationship marketing.
2015 saw a host of interesting developments that are allowing brands to bring shopping into the social experience. Facebook Shop Now and Twitter’s Product Pages are making it easier than ever for retailers to activate consumers from within their social streams. Instagram and Pinterest have also both introduced new buying features that are creating new opportunities for marketers.