Beautify Your Social Media Feed in 2016: Vivoom Launches New Video Beauty Filters

CAMBRIDGE, MASS. – January 21, 2015 – Vivoom, a mobile media company that helps brands and consumers tell stories together, has introduced a set of new beauty filters for its video app that will smooth away wrinkles in seconds, giving people an instant bronze glow or eliminate blemishes in a flash. Your social media feed will never be the same.

“Self-improvement is always top of mind at the start of the year, so we thought it would be great to give people some fresh new tools to bring out their best as we kick off 2016,” said Katherine Hays, founder and CEO of Vivoom. “We’re letting users create and share perfect mobile videos just like the stars. My personal favorite is the bronze glow filter – it makes you look like you’ve just gotten back from vacationing on the beach in St. Bart’s – even if you’ve been working late indoors all winter.”

Vivoom’s new beauty filters, which span a wide variety of skin tones, allow you to populate your social media feeds, including Twitter, Facebook and texts, with gorgeous, polished videos well in advance of Valentine’s Day. Given that treated videos are scientifically proven to get more views and garner more comments, likes and re-shares, the improved videos will help you unlock your inner glow – and unlock new social media fame!  Vivoom calls them beauty effects, but don’t worry boys they work for you too.

Vivoom’s new beauty and contouring filters include:

  • Instaglam: Impart an overall smooth, blemish-free and lightly tanned look to your skin in all of your mobile videos – in a matter of seconds!
  • Sunkissed: Didn’t win the Powerball? No matter, you can still look like a million bucks with Vivoom’s Sunkissed filters.
  • Wrinkle Remover: Thinking about Botox, no thanks! Just use the Vivoom beauty filter to give yourself a smooth-skinned fakeover!
  • Blemish Away: Need we say more? Pimples have no place in your Twitter feed.

Available in the Apple App Store and on Google Play, the Vivoom app lets users record or import 15-second videos, instantly enhance them with one of these beauty filters and share them across Facebook, Twitter, email or SMS for all of their family and friends to watch, enjoy and like. The new beauty filters can be unlocked using the code BEAUTY. Enjoy!

About Vivoom

Vivoom is a mobile media company that enables brand-safe storytelling between advertisers and consumers. The company has built a platform that allows brands to put people at the center of their entire mobile marketing process - from content creation, to targeting and distribution - and then provides the reporting, moderation, curation and republishing capabilities brands need. This innovative mobile marketing model generates high quality mobile content at scale that is authentic, highly relevant for consumers and brands, 100% brand-safe and outperforms other mobile marketing options. Located in Cambridge, MA, Vivoom is funded by Insight Venture Partners, Stage1 Ventures, and Boston's Converge VP. Learn more at