Vivoom Launches New “Love Is Love” Video Filters

CAMBRIDGE, MASS. – February 11, 2016 – Vivoom, a mobile media company that helps brands and consumers tell stories together, has introduced a set of festive new filters to help people ask that age-old question, “Will you be my Valentine?”

These new themed filter sets for Vivoom’s video app offer a means to share charming messages leading up to Valentine’s Day. Nothing says Valentine's Day like those famous candy conversation “Candy Hearts” which, like Vivoom, hail from Cambridge, Mass. The available “Love is Love” theme uses cute stick-figure couples to illustrate all the different types of relationships that make up love. Whichever theme people choose to use, Vivoom makes it easy to share customized Valentine’s greetings on social media, including Twitter, Facebook and SMS.

“Love and romance can take many forms and we wanted to help people create fun and personalized messages for their Valentines,” said Katherine Hays, founder and CEO of Vivoom. “The classic candy hearts are celebrating their 150th anniversary this year making it particularly fun to use them as a motif for short but sweet Valentine’s Day animated videos. Additionally, the ‘Love is Love’ theme will allow people to create more personalized video messages that can reflect the rich diversity of friendships, love and more and share their sentiments via their social media channels.”

Vivoom’s new Valentine’s Day filters include:

  • “Love is Love”: The “Love is Love” theme allows users to celebrate the many types of love that make up this wonderful holiday. For friendships, and love young and old, this theme touches on the many types of relationships being celebrated this February 14th.
  • “Candy Hearts” animation: Bring back the childhood nostalgia of these classic tiny treats with sweet animated messages like “I Love Mom,” “Be Mine,” and “Friend4EVR.”

New users can access Vivoom's Valentine's Day themes with the unlock code: LOVE

Available in the Apple App Store and on Google Play, the Vivoom app lets users record or import 15-second videos, instantly enhance them with one of these Valentine’s Day filters and share them across Facebook, Twitter, email or SMS for family and friends to watch, enjoy and like.

About Vivoom

Vivoom is a mobile media company that enables brand-safe storytelling between advertisers and consumers. The company has built a platform that allows brands to put people at the center of their entire mobile marketing process - from content creation, to targeting and distribution - and then provides the reporting, moderation, curation and republishing capabilities brands need. This innovative mobile marketing model generates high quality mobile content at scale that is authentic, highly relevant for consumers and brands, 100% brand-safe and outperforms other mobile marketing options. Located in Cambridge, MA, Vivoom is funded by Insight Venture Partners, Stage1 Ventures, and Boston's Converge VP. Learn more at