Campaign Objectives

In The Pink, a New England-based Lilly Pulitzer retailer, promoted their exclusive Cape & Island In-UGC to convert social reach into paying customers during their peak summer season

"Not only was this campaign successful in building our organic reach, but it also drove traffic into our stores in a directly attributable way. With Vivoom, we delighted our core fans and attracted both new and old customers who purchased at our target net margin rates. With a now larger social reach, our next campaign can have even more impact."

— Gordon Russell, CEO, In The Pink

Campaign Strategy

Running an In-UGC campaign with Vivoom, In The Pink turned their exclusive Cape & Island Lilly Pulitzer print into authentic digital assets that fans could use to show off their Lilly style with #MySummerInLilly.  


Learn how In The Pink, a signature store for Lilly Pulitzer, converted 3% of their fans’ social reach/friends into purchasers (35% of who were new to the brand!) and built a 17% increase in their social reach and drove purchases with their #MySummerInLilly In-UGC Campaign delivered by Vivoom.