On today's episode, we are joined by Karen Walker, Chief Marketing Officer at Cisco. Specific topics to be covered in this episode: How Karen has transformed Cisco's marketing function since becoming CMO in 2015 The importance of authenticity and purpose in B2B, including the differences (or lack thereof) between how buying decisions are made in…
On today's episode, we are joined by Jen Sey, Chief Marketing Officer of Levi Strauss, for a discussion on how to enable authentic self-expression everywhere and everyday. Specific topics to be covered in this episode: How Jen has grown through her 20 years of being part of the Levi's family The guiding principles Jen relies…
On today's episode, we are joined by Emily Callahan, Chief Marketing Officer of ALSAC, the fundraising and awareness organization of St. Jude Children's Research Hospital. Specific topics to be covered in this episode: Emily's journey to join ALSAC How Emily tackled the biggest challenges and opportunities at ALSAC as its first CMO Emily's favorite St.…
On today's episode, Mastercard's Raja Rajamannar joins Vivoom for a live podcast from Mastercard HQ in Purchase, NY. Specific topics to be covered in this episode: Mastercard’s broad evolution from “storytelling” to “storymaking” Mastercard’s work to become universally authentic through a robust sonic brand architecture Putting innovation, human-connection and technology at the forefront of all…
On today's episode, I'm so glad to host a conversation with Vincero Watches Co-Founder Tim Nybo about why, for all brands, now is the time to get direct. Specific topics to be covered in this episode: Tim's journey to found Vincero, stemming from entrepreneurial ventures in China Tim's viewpoint on building "quality-then-quantity" social followings How…
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