On today's episode, Feeding America CMO Catherine Davis joins the podcast to chat about the great work Feeding America does all year-round, beyond the holiday season, as well as how being human as a facet of marketing applies especially when the end goal is a cause rather than consumption. Specific topics to be covered in…
On today's episode, Vivoom CEO Katherine Hays joins us once again on the show, as together she and I discuss building inherently shareable products and experiences in today's world of fast-paced, consumer-centric, and consumer-driven marketing. Specific topics to be covered in this episode: Why shareability is so important through the rise of the "experience" economy…
Peter Horst has held tenure as CMO of TD Ameritrade, TruSecure (later acquired by Verizon), and most recently The Hershey Company. He also notably took the helm as SVP of Brand Marketing and CMO of Capital One, during which time he was behind the financial giant’s now famous slogan: “What’s In Your Wallet?” Today, Peter…
On today's episode, Boston Red Sox CMO Adam Grossman, who took time during Boston's successful postseason run to its 9th and most recent World Series title to talk with Adam Conner about the power of Red Sox Nation and incorporating their voice into the team's overall mission and strategy. Specific topics to be covered in…
In the debut episode of Authentic Influence, Vivoom CEO Katherine Hays sits down with Adam Conner to lay some UGC groundwork – best-in-class standards to which any business should hold themselves to ensure they are getting the most value out of user-generated content. Katherine is a visionary in the world of marketing and advertising technology.…
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