About Vivoom


Founded in 2014 in Boston, Vivoom established themselves as a leader in User-Generated Advertising through working with Fortune 500 clients like Capital One and Rakuten owned Viber. Vivoom is led by accomplished leaders, Board of Directors and an Executive Advisory Board with proven track records as pioneers in media, advertising and technology.

Key Leadership

Katherine Hays
CO-FOUNDER & CEO
Katherine Hays
CO-FOUNDER & CEO

CEO of GenArts, Inc. (acquired by Boris FX);  co-founder and COO of in-game advertising company Massive, Inc. (acquired by Microsoft) and author of over a dozen technical patents.

Clay Webster
CO-FOUNDER & CEO
Clay Webster
CO-FOUNDER & CEO

Industry veteran leading development of large-scale web and video platforms; 15+ years at CBS and CNET. Clay manages Vivoom’s innovative development of consumer-facing branded filters and client-facing moderation, republishing, analytic and reporting systems.

Jeff Walker
CMO & EVP BUSINESS DEVELOPMENT
Jeff Walker
CMO & EVP BUSINESS DEVELOPMENT

Senior Marketing & Business Development executive in entertainment and tech industries. Jeff is building the Consumer Activation ecosystem and Vivoom’s leadership position.

Steve Goldstein
HEAD OF GLOBAL SALES
Steve Goldstein
HEAD OF GLOBAL SALES

Veteran business leader with more  than 15 years of sales experience  across the media and technology  industries. He has a proven track  record of revenue-driven results at  both established organizations,  like Viacom, as well as industry-  leading start-ups, like ZUUS  Media and Playbuzz.

Erik Hällström
CHIEF CLIENT OFFICER
Erik Hällström
CHIEF CLIENT OFFICER

Software, media and telecom maven with strategy consulting leadership background from BCG and senior executive roles at international tech startups including Snipp Interactive, Lightbridge and WorldSpace. Erik leads Vivoom’s client success, analytics and delivery teams.

Authentic Influence Podcast

A podcast from Vivoom about the evolution of user-generated content across digital marketing and advertising featuring interviews with Fortune 500 CMOs, industry pioneers, thought leaders, and social influencers. Topics include UGC strategy, brand safety, influencers and influencer fraud, social media, 1:1 relationships and engagement, consumer activation, branded content, industry news, and more. Tune in for world-class interviews, best practice tips, and strategies surrounding how to use user-generated content to turn an audience into a network of authentic influencers.

Our Latest Podcasts