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What’s the future of digital marketing in a data-privacy world?
Blog Posts

What’s the future of digital marketing in a data-privacy world?

Hi friends, The battle over personal data at the heart of yesterday’s Wall Street Journal feature written by Lara O’Reilly, “The...
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Vivoom and Maroon 5 Continue Partnership from Red Pill Blues Tour
Blog Posts

Vivoom and Maroon 5 Continue Partnership from Red Pill Blues Tour

Interactive digital experience gives fans the opportunity to create and share social videos for a chance to win tickets to...
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What I want for Mother’s Day?  Not having to do it all.
Press

What I want for Mother’s Day? Not having to do it all.

As much as Hays has figured out being a working mom, she acknowledges this isn’t the way it should be....
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Why social commerce isn’t #trending yet
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Why social commerce isn’t #trending yet

The channel has plenty of potential with young consumers, but disposable income in that demographic is low and retailers have...
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Some Industry Experts Think ‘Traditional Marketers Are Screwed.’ Here’s How to Prove Them Wrong.
Press

Some Industry Experts Think ‘Traditional Marketers Are Screwed.’ Here’s How to Prove Them Wrong.

Businesses of every size need to foster individual consumer relationships. The Interactive Advertising Bureau (IAB) recently released a research report that has...
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How Direct-to-Consumer Brands Are Tearing Down and Rebuilding the Marketing Scene
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How Direct-to-Consumer Brands Are Tearing Down and Rebuilding the Marketing Scene

Creating a connection that consumers want to talk about is key A recent report released by the Interactive Advertising Bureau (IAB) has...
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Kingsford Charcoal celebrates MLB Opening Day’s return with interactive digital experience
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Kingsford Charcoal celebrates MLB Opening Day’s return with interactive digital experience

Dive Brief: Kingsford Charcoal partnered with Major League Baseball on a campaign celebrating the league's Opening Day on March 29,...
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Kingsford® Charcoal And Major League Baseball™ Celebrate That Opening Day Is Back
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Kingsford® Charcoal And Major League Baseball™ Celebrate That Opening Day Is Back

For the first time in  50 years Opening Day will feature all 30 teams playing in 15 cities on one...
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Vin Scully Helps Kingsford Charcoal Get Fired Up For MLB Deal, Opening Day
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Vin Scully Helps Kingsford Charcoal Get Fired Up For MLB Deal, Opening Day

Several years ago, Kingsford Charcoal began a campaign, “Opening Day Is Back,” in which it encouraged people to take the afternoon off...
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KINGSFORD SETS FIRE TO MLB OPENING DAY
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KINGSFORD SETS FIRE TO MLB OPENING DAY

NORTH AMERICA–Kingsford Charcoal, a subsidiary of the Clorox Company, has officially partnered with Major League Baseball for its 2018 season....
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How Crayola drew up a winning UGC strategy with AR
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How Crayola drew up a winning UGC strategy with AR

A snowflake filter accessible through the brand's homepage and on social media helped users personalize their holiday video messages. Recognizing...
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Case Study: Crayola Overcomes Facebook Algorithm with Co-Created Content
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Case Study: Crayola Overcomes Facebook Algorithm with Co-Created Content

Facebook’s algorithm changes have left many brands scratching their heads as they search for organic ways to connect with consumers...
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Crayola Boosts Facebook Engagement With Personalized Social Video
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Crayola Boosts Facebook Engagement With Personalized Social Video

Crayola is one example of a brand leveraging Facebook’s news feed changes with fan-generated videos. A 4th quarter Facebook campaigninvited users...
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What Dunkin’ Donuts and Starbucks can learn from Venmo and the Boston Celtics
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What Dunkin’ Donuts and Starbucks can learn from Venmo and the Boston Celtics

Instead of chasing their fans from app to app and social network to social network, brands must incorporate social engagement...
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