Create, Captivate, Harness and Grow

Activate consumers, drive acquisition, build direct-to-consumer relationships, all while creating authentic content at scale. Vivoom offers brands the creative freedom to break the boundaries of traditional influencer marketing with limitless capabilities through their continuous closed-loop platform.

Kingsford built 1:1 relationships with their consumers while creating authentic content at scale through partnering with MLB influencers like David Ortiz.

70%
VIDEO COMPLETION RATE
90%
FIRST-PARTY DATA CAPTURE
Of those who created a video, 90% handed over their first-party data

With Vivoom, the Boston Celtics engaged their fans in a first-of-its-kind experience, allowing fans to get on the jumbotron from outside the arena. Viewer CTA drove fans to e-commerce store to purchase team gear.

3.3%
CLICK-THROUGH RATE
Dual CTAs drive fans to Celtics e-commerce store to buy team merchandise and create their own video; 10x industry CTR benchmarks
66%
SHARED ON SOCIAL CHANNELS
Participants who shared their Celtics video across their personal social channels

Crayola activated consumers for the “Thank a Teacher” digital experience directly from the packaging as well as across their owned channels. Users submitted videos for a chance to win a $10,000 classroom makeover.

7%
CLICK-THROUGH RATE
CTA drove to creating a new video
73%
SHARED ON SOCIAL CHANNELS
Participants who shared their Crayola video across their personal social channels

In a true AR experience, Maroon 5 gave fans the opportunity to insert themselves directly into their hit music video Cold, and then share the video across their own social channels. Maroon 5 also leveraged the authentic content across their owned channels.

11%
CLICK-THROUGH RATE
CTA drove fans to watch Maroon 5’s Cold video on YouTube
88%
SHARED ON SOCIAL CHANNELS
Participants who shared their Maroon 5 video across their personal social channels

Lilly Pulitzer drove customer acquisition and direct sales through in-store purchases.

12%
CLICK-THROUGH RATE
Viewers clicked on the embedded CTA to claim their $25 gift card to an In the Pink store
30%
NEW CUSTOMERS
Of people who redeemed coupons were new In the Pink customers

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Consumers Today

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