Press



Creative, short-form video: The secret weapon in getting Get Z on board with your brand

Creative, short-form video: The secret weapon in getting Get Z on board with your brand

Gen Z is set to become the biggest population cohort in the economy this year and brands have to embrace...
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Advertising Trends You Should Consider in 2019

Advertising Trends You Should Consider in 2019

Here's why you need more video than ever. It's a new year, filled with new challenges to advertising professionals. The...
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Barcelona partners with Viber, Vivoom and Dugout to offer new Camp Nou experiences

Barcelona partners with Viber, Vivoom and Dugout to offer new Camp Nou experiences

The new initiative will allow fans to experience what it is like to sign for the Spanish club Messaging app...
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Eliminating the (Facebook) Status Quo

Eliminating the (Facebook) Status Quo

Why Marketers Need to Take Control Back From Social Networks and how putting all of your marketing eggs in the...
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This Week in VR Sport: Atlanta Hawks Use Eye-Tracking and FC Barcelona Create AR Fan Experience

This Week in VR Sport: Atlanta Hawks Use Eye-Tracking and FC Barcelona Create AR Fan Experience

More immersive VR and AR goodness from the world of sport. It’s cold, it’s wet and it’s Saturday – well...
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BARCELONA TECH TO ALLOW FANS TO RUN OUT AT PACKED NOU CAMP

BARCELONA TECH TO ALLOW FANS TO RUN OUT AT PACKED NOU CAMP

Spanish champions team up with Rakuten Viber, Vivoom and Dugout to deepen connection between the club and its global fanbase...
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Barcelona offer fans chance to live the dream with new interactive stadium tour

Barcelona offer fans chance to live the dream with new interactive stadium tour

Fans can 'sign a contract' and join a Viber group with some of the Catalan stars Sign a contract with...
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Vivoom, Viber and Dugout join forces to drive FC Barcelona’s digital fan engagement and brand safety

Vivoom, Viber and Dugout join forces to drive FC Barcelona’s digital fan engagement and brand safety

Viber is integrating consumer activation platform Vivoom into its FC Barcelona chatbot, to enable visitors to Camp Nou, FC Barcelona’s home stadium, to...
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The future of advertising: an entrepreneur views consumers as brand advocates and micro-influencers

The future of advertising: an entrepreneur views consumers as brand advocates and micro-influencers

A businesswoman has created a new startup, Vivoom, to help brands create a community of micro-influencers to publicize their brand....
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Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget

Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget

It's a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust...
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Why First-Party Data is the New Key Performance Metric

Why First-Party Data is the New Key Performance Metric

Today, most brands measure the success of their marketing through standard metrics like reach, views and impressions. But going forward,...
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Pros and Cons Behind the New Social Networks That Are Attempting to Pick Up Facebook’s Slack

Pros and Cons Behind the New Social Networks That Are Attempting to Pick Up Facebook’s Slack

It’s been a tough year for the platform, and competitors are trying to fill the gaps Understatement of the year:...
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Vivoom turns user-generated content into user-created ads

Vivoom turns user-generated content into user-created ads

The Boston-based firm offers a platform that takes the next step for UGC, embedding selected user video inside the brand’s...
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What I want for Mother’s Day?  Not having to do it all.

What I want for Mother’s Day? Not having to do it all.

As much as Hays has figured out being a working mom, she acknowledges this isn’t the way it should be....
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Why social commerce isn’t #trending yet

Why social commerce isn’t #trending yet

The channel has plenty of potential with young consumers, but disposable income in that demographic is low and retailers have...
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Some Industry Experts Think ‘Traditional Marketers Are Screwed.’ Here’s How to Prove Them Wrong.

Some Industry Experts Think ‘Traditional Marketers Are Screwed.’ Here’s How to Prove Them Wrong.

Businesses of every size need to foster individual consumer relationships. The Interactive Advertising Bureau (IAB) recently released a research report that has...
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How Direct-to-Consumer Brands Are Tearing Down and Rebuilding the Marketing Scene

How Direct-to-Consumer Brands Are Tearing Down and Rebuilding the Marketing Scene

Creating a connection that consumers want to talk about is key A recent report released by the Interactive Advertising Bureau (IAB) has...
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Kingsford Charcoal celebrates MLB Opening Day’s return with interactive digital experience

Kingsford Charcoal celebrates MLB Opening Day’s return with interactive digital experience

Dive Brief: Kingsford Charcoal partnered with Major League Baseball on a campaign celebrating the league's Opening Day on March 29,...
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Kingsford® Charcoal And Major League Baseball™ Celebrate That Opening Day Is Back

Kingsford® Charcoal And Major League Baseball™ Celebrate That Opening Day Is Back

For the first time in  50 years Opening Day will feature all 30 teams playing in 15 cities on one...
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Vin Scully Helps Kingsford Charcoal Get Fired Up For MLB Deal, Opening Day

Vin Scully Helps Kingsford Charcoal Get Fired Up For MLB Deal, Opening Day

Several years ago, Kingsford Charcoal began a campaign, “Opening Day Is Back,” in which it encouraged people to take the afternoon off...
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