Press



Barcelona partners with Viber, Vivoom and Dugout to offer new Camp Nou experiences

Barcelona partners with Viber, Vivoom and Dugout to offer new Camp Nou experiences

The new initiative will allow fans to experience what it is like to sign for the Spanish club By: Goal.com...
Read More
Eliminating the (Facebook) Status Quo

Eliminating the (Facebook) Status Quo

Why Marketers Need to Take Control Back From Social Networks and how putting all of your marketing eggs in the...
Read More
This Week in VR Sport: Atlanta Hawks Use Eye-Tracking and FC Barcelona Create AR Fan Experience

This Week in VR Sport: Atlanta Hawks Use Eye-Tracking and FC Barcelona Create AR Fan Experience

More immersive VR and AR goodness from the world of sport. By: Peter Graham | Date: November 2, 2018 It’s...
Read More
BARCELONA TECH TO ALLOW FANS TO RUN OUT AT PACKED NOU CAMP

BARCELONA TECH TO ALLOW FANS TO RUN OUT AT PACKED NOU CAMP

Spanish champions team up with Rakuten Viber, Vivoom and Dugout to deepen connection between the club and its global fanbase...
Read More
Barcelona offer fans chance to live the dream with new interactive stadium tour

Barcelona offer fans chance to live the dream with new interactive stadium tour

Fans can 'sign a contract' and join a Viber group with some of the Catalan stars By: Rik Sharma |...
Read More
Vivoom, Viber and Dugout join forces to drive FC Barcelona’s digital fan engagement and brand safety

Vivoom, Viber and Dugout join forces to drive FC Barcelona’s digital fan engagement and brand safety

Viber is integrating consumer activation platform Vivoom into its FC Barcelona chatbot, to enable visitors to Camp Nou, FC Barcelona’s home stadium, to...
Read More
The future of advertising: an entrepreneur views consumers as brand advocates and micro-influencers

The future of advertising: an entrepreneur views consumers as brand advocates and micro-influencers

A businesswoman has created a new startup, Vivoom, to help brands create a community of micro-influencers to publicize their brand....
Read More
Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget

Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget

It's a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust...
Read More
Why First-Party Data is the New Key Performance Metric

Why First-Party Data is the New Key Performance Metric

Today, most brands measure the success of their marketing through standard metrics like reach, views and impressions. But going forward,...
Read More
Pros and Cons Behind the New Social Networks   That Are Attempting to Pick Up Facebook’s Slack

Pros and Cons Behind the New Social Networks That Are Attempting to Pick Up Facebook’s Slack

It’s been a tough year for the platform, and competitors are trying to fill the gaps By: Katherine Hays | ...
Read More
Vivoom turns user-generated content into user-created ads

Vivoom turns user-generated content into user-created ads

The Boston-based firm offers a platform that takes the next step for UGC, embedding selected user video inside the brand’s...
Read More
What I want for Mother’s Day?  Not having to do it all.

What I want for Mother’s Day? Not having to do it all.

As much as Hays has figured out being a working mom, she acknowledges this isn’t the way it should be....
Read More