Press



KINGSFORD SETS FIRE TO MLB OPENING DAY

KINGSFORD SETS FIRE TO MLB OPENING DAY

NORTH AMERICA–Kingsford Charcoal, a subsidiary of the Clorox Company, has officially partnered with Major League Baseball for its 2018 season....
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How Crayola drew up a winning UGC strategy with AR

How Crayola drew up a winning UGC strategy with AR

A snowflake filter accessible through the brand's homepage and on social media helped users personalize their holiday video messages. Recognizing...
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Case Study: Crayola Overcomes Facebook Algorithm with Co-Created Content

Case Study: Crayola Overcomes Facebook Algorithm with Co-Created Content

Facebook’s algorithm changes have left many brands scratching their heads as they search for organic ways to connect with consumers...
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Crayola Boosts Facebook Engagement With Personalized Social Video

Crayola Boosts Facebook Engagement With Personalized Social Video

Crayola is one example of a brand leveraging Facebook’s news feed changes with fan-generated videos. A 4th quarter Facebook campaigninvited users...
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What Dunkin’ Donuts and Starbucks can learn from Venmo and the Boston Celtics

What Dunkin’ Donuts and Starbucks can learn from Venmo and the Boston Celtics

Instead of chasing their fans from app to app and social network to social network, brands must incorporate social engagement...
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