Boston, MA - October 25, 2018 - Vivoom, the market’s most advanced Consumer Activation Platform, announced today the appointment of Steve Goldstein as Executive Vice President of Global Sales, as well as the establishment of its inaugural Executive Advisory Board.
Goldstein comes to Vivoom with over 15 years of experience across the media and technology industries. He has a proven track record of revenue-driven results at both established organizations, like Viacom, as well as industry-leading startups, like ZUUS Media and Playbuzz. As EVP of Global Sales, he will play a critical role in continuing to define and expand Vivoom’s global footprint. Based in New York City, his responsibilities will include increasing Vivoom’s sales and revenue trajectory, leading Vivoom’s global sales and sales support, and strengthening Vivoom’s position as an innovator and leader in User-Generated Advertising.
“Steve brings a level of experience and know-how to Vivoom that will be invaluable as we rapidly expand our partnerships to include more international brands, and firmly establish Vivoom as the leader in the User-Generated Advertising category,” said Vivoom CEO, Katherine Hays. “With well established relationships with globally recognized brands like Clorox, Johnson & Johnson, Maroon 5, Viber and Capital One, Vivoom’s platform activates consumers to create engaging, authentic content at scale.”
Vivoom is a Consumer Activation Platform that empowers brands to turn their prospects and customers into a network of authentic influencers. The technology allows users to capture content, upload it to a cloud and then stream the same video with a branded filter, which can then be easily shared across social media by consumers and distributed across all channels by brands. Brands use Vivoom to deliver the authenticity, relevance and scale they need without compromising customer privacy and brand safety and without handing over the 1:1 relationship with their consumers to third-parties.
In addition to the appointment of Goldstein, Vivoom also announced today the formation of its inaugural Executive Advisory Board. Each member’s extensive experience in technical innovation, media, marketing and consumer branding will help set Vivoom’s strategic direction for the future.
“We are thrilled to have gathered such an accomplished group of industry professionals, across verticals, to form our inaugural Executive Advisory Board,” said Hays. “These talented individuals each bring their unique strengths to the Company, which will help accelerate our global growth. We will continue to help brands deliver the authenticity, relevance and scale they need without compromising customer privacy and brand safety and without handing over the 1:1 relationship with their consumers to third-parties.
We are confident that our Executive Advisory Board will provide unparalleled guidance along the way.”
The 2018-2019 board members include:
Founded in 2014, Vivoom has built the industry’s leading User- Generated Advertising platform, allowing brands to turn their prospects and customers into a network of authentic influencers. The technology allows users to capture content, upload it to a cloud and then stream it with a branded filter, which can then be easily shared across social media. Brands use Vivoom to develop and distribute User Generated Content throughout the entire funnel - from awareness to loyalty - delivering the targeting and scale they need without handing over the 1:1 relationship with consumers to third-parties and without compromising on customer privacy and brand safety. For more information, please visit www.vivoom.co or follow us on Twitter @vivoom.