Vivoom helps clients harness the power of sharing by turning consumers into authentic influencers. Our platform enables brands and consumers to become co-creators of user-generated content that is widely shared since it is created by and comes directly from the consumer.
We were founded in Boston in 2014.
Vivoom acts as a compliment to Instagram and other social platforms. The main difference is the fact that content shared through Vivoom powered experiences is owned by the brand, meaning they have control over data. brand safety, content rights, etc.
There are several ways to activate a brand's consumers. To name a few: (1) clients can market the mobile experiences with a vanity URL or QR code on their owned channels (i.e. company website, social media channels, blog posts, etc.); (2) On-package activations via scanning a QR code to launch the mobile experience; (3) Live event activation via digital screens or marketing collateral; (4) Through a chatbot or app integration.
Yes, most of the experience we build include a CTA. The CTA may be for viewers to click to create a video, sign up for a promotional offer, enter for a chance to win tickets to an event, and more.
On average, it takes most of our clients 4-6 weeks to launch.
Please contact us at email@example.com to learn more about our pricing options.
We consider ourselves a managed-service as our Ad Operations and Client Success teams work with our clients from the beginning stages of creative concept brainstorms to building out the branded mobile experiences and producing reports on each activation's results.
Our client portal reports on total reach, video completion rate, click-through-rate, and views.
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Yes. Similar to Vivoom’s COPPA compliance, Vivoom does not allow for the submission of user content from persons under 16 years of age who are within an European Union member state, or whom we are informed are a citizen of a European Union member state.
Vivoom supports one of the most conservative content moderation policies for internet video. The Vivoom Platform provides an interface to allow brands to moderate and curate the branded videos created. In this interface, videos may be deleted for inappropriate or “off-brand” content. Upon doing so the video is immediately (within one second) removed from the public and is not available on user devices.
Platform moderation options include Standard or Strict. Standard Moderation allows for a Video Creator to share the content on their social channels immediately. A subscriber may elect to use Strict Moderation where all user co-created content must be reviewed before being visible to anyone but the creator and the subscriber. Third Party Moderation Services can also be engaged to perform the review of video content based on the brand needs.
No. Vivoom is a cloud-based mobile web experience accessible to anyone with a smartphone.
No. Vivoom is platform agnostic and enables consumers to share to any social or messaging platform.
No. Vivoom is a white-label platform that powers the in-product sharing capabilities for brands.
Vivoom is dropped into a brand's digital products/experiences so that consumers can seamlessly share with custom brand filters & viewer CTAs without leaving the brand's experience. Using Vivoom to power its consumer sharing gives a company the brand safety control, the real-time republishing and the reporting and analytics capabilities they need on the back-end.