Vivoom Taps Industry Veteran Steve Goldstein as Executive Vice President of Global Sales and Names Inaugural Executive Advisory Board

With over a century of combined experience, the expanded team will help strengthen Vivoom’s position as an industry leader in User-Generated Advertising

Boston, MA - October 25, 2018 - Vivoom, the market’s most advanced Consumer Activation Platform,  announced today the appointment of Steve Goldstein as Executive Vice President of Global Sales, as well as the establishment of its inaugural Executive Advisory Board.

Goldstein comes to Vivoom with over 15 years of experience across the media and technology industries. He has a proven track record of revenue-driven results at both established organizations, like Viacom, as well as industry-leading startups, like ZUUS Media and Playbuzz. As EVP of Global Sales, he will play a critical role in continuing to define and expand Vivoom’s global footprint. Based in New York City, his responsibilities will include increasing Vivoom’s sales and revenue trajectory, leading Vivoom’s global sales and sales support, and strengthening Vivoom’s position as an innovator and leader in User-Generated Advertising.

“Steve brings a level of experience and know-how to Vivoom that will be invaluable as we rapidly expand our partnerships to include more international brands, and firmly establish Vivoom as the leader in the User-Generated Advertising category,” said Vivoom CEO, Katherine Hays. “With well established relationships with globally recognized brands like Clorox, Johnson & Johnson, Maroon 5, Viber and Capital One, Vivoom’s platform activates consumers to create engaging, authentic content at scale.”

Vivoom is a Consumer Activation Platform that empowers brands to turn their prospects and customers into a network of authentic influencers. The technology allows users to capture content, upload it to a cloud and then stream the same video with a branded filter, which can then be easily shared across social media by consumers and distributed across all channels by brands. Brands use Vivoom to deliver the authenticity, relevance and scale they need without compromising customer privacy and brand safety  and without handing over the 1:1 relationship with their consumers to third-parties.

In addition to the appointment of Goldstein, Vivoom also announced today the formation of its inaugural Executive Advisory Board. Each member’s extensive experience in technical innovation, media, marketing and consumer branding will help set Vivoom’s strategic direction for the future.

“We are thrilled to have gathered such an accomplished group of industry professionals, across verticals, to form our inaugural Executive Advisory Board,” said Hays. “These talented individuals each bring their unique strengths to the Company, which will help accelerate our global growth. We will continue to help brands deliver the authenticity, relevance and scale they need without compromising customer privacy and brand safety and without handing over the 1:1 relationship with their consumers to third-parties.

We are confident that our Executive Advisory Board will provide unparalleled guidance along the way.”

The 2018-2019 board members include:

  • Rich Hanna, Marketing Professor Babson College - An expert in digital marketing, marketing research, and consumer behavior. His research focuses on digital marketing, information search, sales and strategy. His work has appeared in several premier marketing and managerial journals and he has coauthored two books in digital and email marketing. In his work as a marketing analytics and digital marketing consultant, he has helped a variety of organizations optimize their marketing and promotional strategies and utilize new media to influence consumer response.
  • Peter Horst, Founder of CMO Inc. and Forbes Contributor- - A Fortune 500 CMO with over 30 years of experience across consumer and business products, services and technology, Peter has led marketing teams at Capital One, Hershey, TD Ameritrade and others. Peter now advises organizations on brand and marketing strategy and is a highly rated keynote speaker.
  • Srinivasan Krishnan, Senior Manager, Unilever - As an accomplished manager with nearly 20 years of experience at Unilever, Dr. Krishnan is the Senior Manager of Digital Innovation and Diagnostics. He has vast experience in research and development, product innovation, and project management. He was previously responsible for strategic and technical leadership of device innovation projects and provided thought leadership in the area of electronics and sensors.
  • RogerTsai, Former VP Digital Media Strategy, Disney ABC Television Group - With nearly 20 years of business and technology expertise, Mr. Tsai advises leading media companies on growth strategy and new product development. At Disney ABC, he led strategic planning and operations across the portfolio of entertainment and news products.  He previously led Gracenote’s connected car and personalization strategies and worked as a strategy consultant at McKinsey & Company.

About Vivoom

Founded in 2014, Vivoom has built the industry’s leading User- Generated Advertising platform, allowing brands to turn their prospects and customers into a network of authentic influencers. The technology allows users to capture content, upload it to a cloud and then stream it with a branded filter, which can then be easily shared across social media.  Brands use Vivoom to develop and distribute User Generated Content throughout the entire funnel - from awareness to loyalty - delivering the targeting and scale they need without handing over the 1:1 relationship with consumers to third-parties and without compromising on customer privacy and brand safety. For more information, please visit www.vivoom.co or follow us on Twitter @vivoom.