Cisco CMO Karen Walker on the Power of Possible

May 20, 2019

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On today’s episode, we are joined by Karen Walker, Chief Marketing Officer at Cisco.

Specific topics to be covered in this episode:

  • How Karen has transformed Cisco’s marketing function since becoming CMO in 2015
  • The importance of authenticity and purpose in B2B, including the differences (or lack thereof) between how buying decisions are made in B2B and B2C environments
  • Cisco’s Bridge to Possible initiative
  • How individuals sharing their own stories is a more powerful message than something delivered directly from a brand — with supporting metrics
  • How Cisco encourages and amplifies individual experiences within their content
  • What’s next for the Cisco team
  • Karen’s tips on how to become a more authentic marketer, no matter the buyer

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

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[Reach out to Adam Conner on LinkedIn.] (https://www.linkedin.com/in/adamjconner/) You can also reach him via email at adam.conner@govivoom.com

Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.

Enjoy!

Music: “Streetview” by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

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on Spotify on iTunes

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