This Week in VR Sport: Atlanta Hawks Use Eye-Tracking and FC Barcelona Create AR Fan Experience

More immersive VR and AR goodness from the world of sport.

It’s cold, it’s wet and it’s Saturday – well here in the UK it is – so that means sitting on the sofa to spend all day watching your favourite sporting events. Or you would be if you weren’t more interested in the world of virtual reality (VR) and all the immersive goodness it has to offer. So its time for VRFocus’ weekly roundup of all things sport, VR and augmented reality (AR) technology related.

NBA Atlanta Hawks to Adopt SyncThink’s EYE-SYNC Technology

SyncThink, the specialist in eye-tracking analytics has announced that the Atlanta Hawks are adopting the SyncThink platform. The team will deploy the EYE-SYNC technology to be used by both performance and medical staff to monitor the players for the accumulation of fatigue during the season

“The Atlanta Hawks are an ideal collaboration for us in many ways,” SyncThink CCO Scott Anderson said in a statement. “As we partner with more cutting-edge organizations, we’re realizing they too have novel ideas about how they want to utilize and interpret the data they’re collecting, in an effort to better understand fatigue and the risks associated with poor visual attention. It’s very exciting to consider the possibilities.”

The Hawks join NBA Champions the Golden State Warriors in utilizing objective eye-tracking metrics to evaluate performance readiness and quantify the risk of injury to players with poor dynamic vision or those that sustain a visual impairment during the season.


Viber, Vivoom and Dugout Collaborate on AR Experiences for FC Barcelona Fans

Messaging app Viber, in conjunction with Consumer Activation Platform Vivoom and online football media company Dugout have launched a new partnership to provide FC Barcelona fans with a unique AR video experience.

Fans will be able to create videos of themselves using Viber’s app to put them in a press conference with the media, using AR filters to make it look like they’re the next major signing. This is achieved by Viber integrating Vivoom into its FC Barcelona chatbot.

“Brands today are constantly seeking new ways of strengthening the relationship and engagement among their fans,” said Djamel Agaoua, CEO of Viber. “This partnership is a perfect example of how brands can leverage technology to deepen their interactions with their audiences. With this powerful combination, we can deliver inspiring user experiences for businesses around the globe.”

“For Vivoom, the partnership with Viber is a natural extension of the impact our platform is delivering to brands across the globe, as we have already seen with the upcoming FC Barcelona activation,” said Katherine Hays, CEO of Vivoom. “The combination of Viber’s reach, popularity and high level of security and Vivoom’s unique Consumer Activation technology and User-Generated Advertising platform open a myriad of possibilities for our companies, allowing each organisation to play to its strength while helping brands deepen their touch-points with their consumers in a way that delivers value versus detracts from the consumer experience.”


By: Peter Graham | Date: November 2, 2018