Viber + Coca-Cola

Coca-Cola successfully turned Coke customers into Customer Influencers and reached over 1 in 5 Bulgarians in a Vivoom powered activation. Viber and Coca-Cola’s holiday activation, powered by Vivoom and accessed from the Coca-Cola Bulgaria Viber chatbot, delivered a unique mobile experience for Coca-Cola customers in Bulgaria to #beSanta for a day and select from a list of good deeds to spread holiday cheer.