Cambridge-Based GenArts Announces Vivoom, A New Consumer Video Tool

VentureFizzTools like Instagram have made it easy for smartphone users to polish and share photos. However, many homemade videos remain unshared because there isn’t a comparable tool for improving the image quality of videos. “The average person has 20 videos on their phone that they’ve captured but they’re not willing to share,” estimates Katherine Hays, CEO of the Cambridge-based visual effects software company GenArts, which is used by several leading TV and movie production companies. “There hasn’t been a convenient way to make improvements to videos.”

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