Texas Christian University, a nationally recognized independent university, has continued its partnership with Cambridge, Mass.-based mobile advertising platform provider Vivoom. This new phase of the relationship will highlight the role a TCU education has played in the lives of alumni from across the country and around the world. It will feature testimonials that focus on the fact that before graduates enjoyed personal and professional success, they were TCU Horned Frogs.
TCU Partners with Vivoom to Link the Voice of the Community and Strength of the University's Brand
Texas Christian University, a nationally recognized private university, has partnered with Cambridge, Mass.-based mobile advertising platform provider Vivoom. The relationship will kick off with the "Unite for the Fight" campaign to help build excitement for the upcoming football season. However, things won't end there. The university's use of branded user videos will support a range of activities and initiatives across athletics and beyond.
Texas Christian U Adds User-Generated Video Platform for Athletics Marketing, Admissions
Texas Christian University has partnered with a mobile advertising platform provider in an effort to support various campus activities and initiatives. The university has tapped Vivoom, which will provide a platform for users to shoot and share branded videos. The platform includes real-time performance metrics and allows the university to control the user-generated content, regardless of who published it originally.
Teams, Leagues Let Fans Do the Marketing Talk
To get fans pumped up for the upcoming football season, Texas Christian University is inviting its students to submit videos of themselves showing their Horned Frog purple pride. The "United for the Fight" submitted clips are augmented by partner tech platform Vivoom and turned into fully branded 21-second videos that can easily be shared through social media.
TCU Teams With Vivoom To Promote Football
Texas Christian University is partnering with mobile advertising platform Vivoom for a series of co-created video campaigns revolving around school spirit and the college’s football team this season. Through the campaign, users essentially create their own branded content. One lucky fan will even have the opportunity to carry the TCU flag onto the field as a reward for producing the best piece.
