Vivoom unveiled its new branded video effects collection today inspired by   JennX Penn of the Awesomeness TV network and featured in her latest YouTube video “People of the Internet.”  In her video, JennXPenn showcases the different social media types across the internet. See one that looks familiar?

JennXPenn’s “People of the Internet” video incorporates Vivoom’s  authentic movie effects, such as the Zap “Lightning Storm”, damaged TV effect “Paranormal State” and one from her own custom collection called “Melonhead.”

Fans of JennXPenn can transform their everyday video using movie effects, their favorite color or vintage looks or one of her six branded effects found under the Exclusive effect section within the Vivoom app.

Vivoom gets chosen as the iPad App of the Day by the U.K.’s Daily Mail. Check out why they recommend everyone try the free social video app this Holiday season.

There have been a few video-shooting apps promising movie-style special effects before, but Vivoom seems to have the backing to deliver it: its publisher is GenArts, which makes tools for special-effects pros. This is for everyone though: more than 100 effects from TV shows and films to add to your 15-second videos before sharing them. It’s good fun.

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Stunning Authentic Film and TV Effects from Iron Man, Lord of the Rings, Mad Men and Other Hits at Your Fingertips to Create Highly Personalized Shareable Video Moments

App Seeks to Put an End to the “Video Wasteland” – More Than 8 Billion Videos Shot by Mobile Users in the Last Year Have Gone Unshared

CAMBRIDGE, Mass. – Nov. 18, 2013 – GenArts, Inc., the global leader in specialized visual effects for the film and TV industry, is harnessing the power of its world renowned visual effects (VFX) engine to help mobile video takers transform their everyday videos into highly stylized, shareable moments with the launch of the Vivoom social video app. Vivoom brings the magic of the world’s most powerful visual effects engine – including exclusive access to more than 100 authentic effects featured in film/TV blockbusters like Iron Man®, Lord of the Rings®, Game of Thrones® and Mad Men® – to the palms of people’s hands, enabling them to create a true “wow” factor with their videos in just a few easy steps. The app’s simplicity in shooting, enhancing and sharing full screen videos overcomes the quality and personalization barriers that otherwise prevent people from sharing videos as frequently as they do photos. Vivoom is now available for free download on all iOS 7 devices.

The launch of Vivoom comes amidst a “video wasteland,” where over 8 billion videos shot by mobile users in the last year have not been shared. On average, mobile users have 20 videos on their phones that they have taken but not shared. Designed specifically for video by the visual effect industry’s elite at GenArts, Vivoom is the first social video app to let users customize their video using authentic TV/film effects.  Vivoom uses the same effects technology behind the past 15+ years of top TV shows and blockbuster films. New exclusive effects arrive all the time, inspired by the season, pop-culture and current events without users needing to update their app. Catering to all levels, Vivoom helps everyone improve the relevance and quality of their video so they are creating content they are proud to share and that their friends want to watch.

“Despite consumer demand, video sharing has not yet taken off. Consumers still don’t have an accessible way to make their video something they are comfortable sharing. How do I make it look good? How do I know it will be relevant to others? We wanted to solve these problems so everyone would be inspired to share their life in video the same way they have done with photos,” said Katherine Hays, Vivoom CEO. “Vivoom gives users a constant stream of highly relevant effects and authenticity that until now has been limited to entertainment industry professionals.”

According to Richard Kerris, CEO of Kerris Media, the first beta partner for Vivoom, “There are so many video applications available on mobile devices these days, most of which aren’t very interesting and are too limited in their capabilities. It took a company like GenArts to understand how to utilize their years of experience in high-end visual effects to provide a rich and empowering app that everyone can use.”

Kerris continued, “During my years as CTO at Lucasfilm, we used GenArts technology throughout the powerful ILM effects pipeline and now that very same GenArts technology is available in Vivoom, running on my iPhone… amazing!”

Unlike any other video app, Vivoom’s patent-pending, cloud-based technology enables it to constantly deliver effects in real time tied to seasons, location, pop-culture and sports, keeping the user experience fresh and relevant and the content engaging. Videos can be shot and shared directly from the app to Facebook, Twitter, SMS and Vivoom accounts.

Additional Key App Features

• Shoot and share full-screen video up to :15 seconds

• Shoot video directly from the app or import video from camera roll

• Stop and start recording functionality; no need to hold down record button

• Instantly preview effects on your very own video

• Easily adjust VFX intensity in real-time to further customize desired effects

• Swipe to select thumbnail and easily share on social sites

 MOVIE VFX – Authentic effects used in film/TV and music videos

Vivoom arms users with an array of visual effects from GenArts’ flagship Sapphire® product featured in some of the biggest film and television franchises and music videos of all time. Among the more than 100 movie/TV and music video effects available exclusively through the app are:

• Sapphire Glows and Glints – Lighting effect that enhances the look of key objects and scenes. They have been featured in music videos such as: Miley Cyrus’ “We Can’t Stop,” Britney Spears’ “Work Bitch” and Rihanna’s “Diamonds” and films including Lord of the Rings: Fellowship of the Ring® (Sting’s Orc-glow) and American Idol® (opening title sequence).

• Sapphire Zap –Lightning effect that has been extensively utilized in horror films to add to the eeriness of select scenes and has been showcased in action films for added impact. Movie buffs have experienced the “Zap” in such film franchises as Van Helsing®, X-Men® (Storm character harnessing the weather) and Iron Man 2® (Whiplash character’s whipping sequences).

• Sapphire TV Damaged – Camera effect that has been used to give a realistic retro feel in recent music videos such as Jay Z featuring Justin Timberlake’s “Holy Grail” and Bruno Mars’ “When I was Your Man.”

EXCLUSIVE THEMED VFX – Looks inspired by what’s happening right now

Vivoom offers a constant stream of premium themed effects – enabling users to personalize and share their favorite interests. At launch, themed effects will include:

• Color Splash—A sports fan’s dream, this package offers effects that are enhanced with unique color splash styling that isolates just your team’s colors throughout the video.

• Sketch— Enables users to really tap into a pop art state of mind, these effects render video into print media styles like Pencil Sketch, Red Felt Tip Pen, Sidewalk Graffiti Artist and Blueprint.

• Horror— For those channeling their inner love of zombies or vampires, the horror offerings present a collection of transformative and atmospheric effects like Toxic Fumes or Zero Chroma that add a dramatic touch.

EVERYDAY VFX – Takes vintage color and style effects to a whole new level

Aside from the authentic movie and themed effects, Vivoom users also have access to a range of effects designed to add a touch of flair to improve a video’s quality while giving it a more natural and organic feel. These everyday types of effects include:

• Color & Tone— Users can enrich the mood of their video with simple color schemes such as multi-color and gradients.

• Vintage— A range of effects that enable users to bring a variety of classic and retro filmmaking techniques to their videos including damaged, grainy and old TV camera styles.

“The cool effects, combined with the fun nature of the app, will help alter the current state of the mobile video landscape,” Hays added.

 Vivoom is Hays’ latest endeavor as CEO of GenArts, the premier provider of specialized digital visual effects for the film, broadcast and video industries with more than 20 Oscar nominated films to its credit. A proven industry veteran, Hays came to GenArts from Massive Incorporated, which she co-founded to provide software and services to enable real-time advertisements within video games, and was purchased by Microsoft in May 2006. GenArts and Vivoom are backed by Insight Venture Partners who have invested in companies like Twitter, Tumblr and Living Social.

More information about Vivoom can be found at vivoom.co. Follow Vivoom on Facebook, twitter.com/vivoom and vivoom.tumblr.com.

About Vivoom

Vivoom puts the creative power of the world’s leading effects engine in the palm of your hand so you can easily shoot, enhance and share video. Created by GenArts, Vivoom is the first social app to let you customize your video using 100+ authentic film/TV effects. New effects arrive all the time without needing to update the app. You can shoot full-screen video, personalize the effect and easily share to Facebook, Twitter, Vivoom and via SMS, all in just a few taps. Learn more at vivoom.co.

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FOR MORE INFORMATION CONTACT:

Jeffrey Klein, Rachel Carr

DKC

212-685-4300

[email protected]/[email protected]

Partners with Vivoom™ to Bring Superior Visual Enhancing Technology to Vimeo

New York, NY – February 28, 2013 – Today, Vimeo adds visual enhancements called Looks to its video Enhancer toolbox, so now everyone can apply high quality, stylistic visual effects to their videos in addition to the licensed music options currently available.

“By adding Looks, Vimeo continues to provide the tools that help people easily make better videos,” said Vimeo CEO, Kerry Trainor. “Nearly every minute you see on TV or in movies has been visually enhanced. Everyone wants the same quality as the pros, but it’s out of reach for most people. Our aim is to make these types of high quality visual effects easy and accessible to everyone.”

Vimeo users can search through a robust library of more than 500 Looks, dynamically see each Look applied to a frame of their own video (not a stock image), compare against their original and preview the enhanced video in real-time. People can browse by genre or mood, browse recommended Looks, and save their favorites. Vimeo offers innovative customization options, including the ability to adjust the intensity for each Look from 0-100% and trim the Look to apply to any part of the video.

The Looks Engine is powered by Vivoom, the visual enhancing platform built on the same cutting-edge technology that has been used by top TV and film production studios for the past 16 years. For the first time, Vimeo users can leverage this powerful engine easily through the portfolio of video filters or “Looks” to make their video look amazing. The Enhancer recommends the optimal set of creative choices based on technical analysis of the user’s video and social data to remove guesswork and make the experience fun and creative. Vimeo users can instantly try on and play with each Look to find the perfect one for their video.

“Vivoom is a great partner for Vimeo because they bring innovative technology and deep expertise in creating visual effects of the highest quality,” said Vimeo President Dae Mellencamp.“Theirs is the only Looks solution designed specifically for the unique requirements of video.”

“Vimeo understands that making video look better is a really complex problem. Users need an easy way to not only significantly improve the visual quality of their video but also add their individual style,” said Vivoom CEO Katherine Hays. “This partnership allows everyone to do that for the first time.”

Vimeo will provide Looks to its registered users for free for the next 90 days. For more information, please visit vimeo.com/enhancer.

About Vimeo
Vimeo® is the high-quality video platform for creative people. Vimeo’s mission is to empower and inspire people around the world to create, share and discover videos. As one of the world’s largest creative networks, Vimeo has over 15M registered members and reaches a global audience of more than 93M each month. Founded in 2004 and based in New York City, Vimeo, LLC is a subsidiary of IAC (NASDAQ: IACI)

About Vivoom™
Vivoom is the only cloud-based video enhancer that lets you make each video you’ve captured one you’re happy to share. Vivoom helps you create stunning video that your friends will notice and appreciate. Your video not only looks dramatically better every time but also reflects your style because Vivoom suggests a set of Looks specific to you and your video context from a portfolio of thousands of the world’s bestperforming Looks. Founded in 2012, Vivoom seamlessly integrates into digital media sites so their users can create more engaging video their friends will love to watch. vivoom.co