Visual effects company GenArts is introducing a new app that it hopes will leverage some of the same technology used by movie and TV production studios to improve mobile videos and make them actually watchable, and hence, shareable. The app, called Vivoom, has yet to be released, but will be positioned to compete against existing mobile-social video apps like Viddy and Socialcam and Magisto and Montaj and all the others.
Read the full story here
January 23, 2013 by Vivoom News
Tools like Instagram have made it easy for smartphone users to polish and share photos. However, many homemade videos remain unshared because there isn’t a comparable tool for improving the image quality of videos. “The average person has 20 videos on their phone that they’ve captured but they’re not willing to share,” estimates Katherine Hays, CEO of the Cambridge-based visual effects software company GenArts, which is used by several leading TV and movie production companies. “There hasn’t been a convenient way to make improvements to videos.”
Read the full story here