E-retailer Project Gravitas to turn social video into package design

Style e-retailer Project Gravitas is running a holiday promotion that features an unusual mix of video, print and retail. The “Message in a PG Box” campaign is accepting mobile videos shot by consumers that offer “words to live by” and printing the inspirational messages on its holiday packaging.

Source: http://www.retaildive.com/news/e-retailer-project-gravitas-to-turn-social-video-into-package-design/408641/